As General Motors attempts to come out of its government owned era, it has the massive task of reinvigorating the American buyer. As with most large purchases, the American consumer is also rather uneducated. As we can see by the downfall of the housing market, all too often consumers over extend themselves and make poor decisions. Admittedly, the decline of the real estate market and the downfall of the big three automakers are due to completely separate reasons, but some similarities can be found.
One of the biggest struggles that General Motors will face in the coming years is making people believe that their product is superior to the competition. As emissions laws tighten and consumers become more environmentally conscious the problem for an automaker like GM is extrapolated. GM is a company built around its truck sales and the most environmentally unfriendly thing on the road this side of a Hummer is a heavy duty pickup truck.
However, General Motors has surprised us by coming out of bankruptcy so quickly and with so much vigor. Its new models are impressive and cross every segment that the company operates in. Many may think that this is the same old GM singing a new tune that will fade away soon, but the company has organized several events to educate the consumer and let them know that these changes are here to stay.
This past weekend we attended the Main Street in Motion event in Newport Beach, CA. Several years ago we were at a similar event in Las Vegas, Nevada, but this time things were a little different. General Motors brought their typical heavy hitter models like the Corvette, Camaro, Sierra, and Tahoe. They also included some of the newer, cleaner, and less known models like the Volt, Cruze, Acadia, and Tahoe Hybrid. Those who attended were able to test drive every model and see how each model handled when compared to the competition.
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